Fabletics’ Massive Growth from Scratch To A Million Dollar Brand

Kate Hudson is an America actress who rose to fame after taking part in the movie “Almost Famous” in 2002 in which she played the role Penny Lane. Kate Hudson won a Golden Globe Award. Kate Hudson was also nominated for the Academy Award for that one role. Born in April 19, 1979 in Los Angeles, California, Kate Hudson attended Crossroads preparatory. After graduation Kate Hudson was accepted into the New York University, but instead chose to pursue acting as a career. Over the years, Kate Hudson has displayed an outstanding performance in the film and acting industry having taken part in many major films. In 2013, Kate Hudson decided to venture into something different on the side. Kate Hudson partnered with JustFab, an online fashion retailer, so as to launch her work out clothes firm. The firm is called Fabletics.


Fabletics is an online store that sells women’s sportswear and athleisure. Headquartered in El Segundo, California, United States of America, Fabletics has grown over the past few years to gain competitive advantage in the market. This has been greatly attributed to the “power of the crowd” that Fabletics uses as leverage. This is simply because many consumer purchases are heavily dictated by the good reviews and recommendations of a product. By simply embracing user reviews, Fabletics has been able to grow to over $235 million in revenue. Since we are in a digital era and whenever a consumer reviews a certain product people close attention to the review since they trust what the user has to say about it. This plays a key role in their decision making process. The fruits come in when a user reviews a product positively. This will lead to an increase in customers, increase in revenue and one is even able to retain a good number of customers. It is because of this that Fabletics is greatly obsessed with its customers and is actively involved in their reviews.


According to colleagues at Fabletics, Kate Hudson is said to have liked the brand so much that she even goes out of her way to make sure it rises above its competitors. So authentic she is about the brand that she is heavily involved in the day to day activities. Kate Hudson even reviews Fabletics’ budget and picks the best social media strategy among many other things. Furthermore when Fabletics faced negative press that it was a scam Kate Hudson was at the forefront of clearing the air. It is with no doubt that Kate Hudson loves Fabletics. Moreover, it is very important for anyone who would like to purchase any item from Fabletics to take the Lifestyle Quiz. This helps clients get personalized and custom fit attire that suits you, your lifestyle and preference.

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