Setting up a company requires a lot of resilience and hard work to realize the set goals and objectives. The success of Hawkers Company is an excellent explanation of how hard work pays. The company was launched in 2013 by four friends in Spain, Alex, Moreno, Soriano, and Pablo, to sell designer sunglasses that are affordable to all.
Hawkers Company was valued at 60 million, but the company was experiencing financial problems regarding sales versus production costs, and due to pressure, they contemplated closing operations. The company’s good reputation caught the eyes of different financial investors interested in salvaging the company.
Leopoldo Alejandro Betancourt Lopez, the head of O’Hara Administration, an international investment group, came in to ensure the company stayed afloat by providing the required resources that effectively scaled up the company’s operations. Leopoldo Alejandro Betancourt Lopez invested 50 million euros that earned him the name president of hawkers after replacing Alejandro Moreno.
The venture massively grew after the introduction of Leopoldo Alejandro Betancourt Lopez. He increased his revenue by a further 20 million Euro earning him a 50 percent profit that made the company be ranked among the top 10 start-ups of the year in Spain. The company later spread its wings to other countries, including Europe, Asia, and North America.
The consistent leadership ability by Leopoldo Alejandro Betancourt Lopez ensured the company generated more revenue. Currently, the company has employed more than 200 employees with several offices including Elche, Mexico, Hong Kong, Los Angeles, and Barcelona, with sales of more than 4.5 million sunglasses generating 100million Euros in revenue.
It is important to note that its engagement makes it ranked among the best fashion companies on Facebook. The company featured as one of its marketing impact stories to celebrate its milestones, showing an 86% increase in interactions and 51% returns on ad spend. The company also incorporated 5000 university students as brand ambassadors to promote its products in exchange for concert or plane tickets. To know more click: here.